Top Online Marketing Tools That Are Totally Worth The Investment

Top Online Marketing Tools That Are Totally Worth The Investment

A comprehensive and integrated all in one marketing platform can do wonders for small or medium sized businesses (SMBs). The reason being that it helps them save on time and money. A marketing automation and campaign management software that offer users with integrated marketing tools empowers SMBs to match the activity of large companies. It allows one person to single - handedly take on multiple digital marketing activities, which usually requires a team or department to manage.

Email Marketing Tool :-

Email marketing is an exceptional method of sending newsletters, promoting products, services and events to your opted-in target audience. One of the most important advantages of email marketing is that its materialization or success can be measured through open and click-through tracking. The user can also measure its performance regarding actual sales or subscriptions. In addition, the user can improve future email campaigns to match their subscribers’ needs and preferences, based on these performance reports. It is an outbound marketing tool that contains Call-To-Actions (CTA) and redirects relevant traffic your website.

SMS Marketing Tool :-

The sms marketing tool is a truly effective way to build a relationship and stay in contact with your target audience. There is immediacy to these types of messages that make customers want to act quickly. You can even increase the desire to make a purchase by sending out texts that have a time-sensitive special offer. Customers tend to not feel the same level of intrusion as they do with other forms of marketing, as they are now used to receiving texts on a regular basis. If you are looking for a friendly, cost-effective way to market your business, you need to look at this marketing tool.

Social  Marketing Tool :-

Social Media interactions are sustained relationships. Being constantly live, they need dedicated attention. As a business owner, you must constantly interact with your customers. You need to find unique and innovative ways through which you can stay connected. Social marketing tools will help you engage with your target audience, give your brand a voice, handle customer complaints, generate traffic to your website, generate leads and more.

Search Engine Marketing Tool :-

Search Engine Marketing (SEM) tools impose a valuable investment that helps improve your business’s ongoing Search Engine Optimization (SEO) activity. Starting with auditing your existing website’s SEO and identifying areas for improvement to spying on your competitions SEO activities, is all about keeping you ahead of your competitors. SEM tools offer functionalities such as building your keyword, landing page, and bidding strategies.

Event Management & Marketing Tool :-

It has become evident that the best way to manage and market events is online. Event marketing tools offer many advantages to marketers. Those advantages are derived from effective features such as:
Online Event Registration
Online Event Management
Online RSVP
Event Templates
Event Invitations
Event Payment Processing
Event Homepage
Event Tracking, Reporting and Ticketing Features

An all in one marketing platform may change the course of your business. Make sure you look for a software that is affordable and doesn’t jeopardize quality. Make sure that the marketing tools are properly integrated. For example, make sure they offer themes with templates that apply to multiple tools to ensure your brand image is consistent in all your forms of communication and interface. Also look for software that allows you to compare your marketing tools with an intuitive functionality that allows you to optimize your digital marketing cycle. 

How To Make Your Marketing SMS More Effective?

Text messaging is the most powerful weapon of Direct Marketing. The chance of customer not noticing your message is very less. People may spend a day without checking emails but no one spends a day without checking their phones. But great powers come with great responsibility. When you have a chance to enter someone’s most visited Inbox, enter carefully because they can give you marching orders anytime they want. 

Since bulk messaging is turning more economic these days, one might tend to get excited and show it in the messages. But not to forget that huge market giants have faced whopping lawsuits for playing too fast. Here are a few safe practices to avoid such trials and troubles.

Personalize Your SMS With A Customization Variable

If your contacts are the customers who opted-in for your promotional messages, you’ll anyway have their names. But if you are uploading any new list, ensure you are acquiring data along with their names and basic details. Since SMS is a one-to-one personal communication channel, the more personalized messages you can compose, the better your ROMI you may expect. Use suitable tools to send customized messages addressing each customer with their first name. That way it looks like you are speaking personally with them and conveying your message.

Approbation Is Important 

Well, not all contacts are from subscriptions or sign-ups, we get it. But the list of manually uploaded contacts run with the risk of being unsubscribed. To avoid that risk, you add a line seeking consent, in your first message to such contacts. It not only filters the interested customers for you but also improves your brand value. Just add a disclaimer if they want to unsubscribe or continue with the messages. According to some certain laws, it could be illegal to send bulk messages without customer’s consent.

Add A Point Of Contact

If your message is about selling something, you would of course give the web link but not always you add the reach out number. What of the customer wants to clear some doubts before buying? Don’t expect them to go to the link, scroll down to the long catalog page, clink on ‘contact us’, find your number and call you. Give a contact number, probably a customer care number if they want to reach you. However, it depends upon your business model.

Confine The Frequency

Just because you have their contact number, don’t fill up their inbox with your promotional messages. No one likes a flood of marketing messages every day. Ensure you have control over the frequency of the messages sent. It’s not only illegal but the receivers may tend to unsubscribe if you are pouring too much. Best practice is to send, at most, 2 to 4 texts a month. Any more risks might end up annoying your customers.

Timing Is The Key

You can’t send a coupon for lunch package at 7PM. Try to plan your message campaigns carefully. Stick to business hours. Anything beyond that should be relevant and welcomed by customers. Your message should reach them in perfect timing and that’s when your call-to-action makes any sense. Remember SMS is a unique channel and it comes with a high barrier to entry for marketers. Again, timing is the key.

Don’t Get Too Urban While Composing A Message

Being palsy-walsy is good but going too out of the line might make you look unprofessional. It certainly depends upon your business and how you want to create your impact, but using too much of urban slag or shorthand texts might make them suspect your standing. So, don’t take risks just to cut down a few characters in the text message. Be elaborate and clear while writing your customers. 

These are the principal commandments to make your marketing more effective. If we missed out any, feel free to write them below in the comments. You may share your go-throughs as well. 


Happy Marketing!

9 Mind Blowing SMS Marketing Stats & Facts

The SMS medium has always been in demand by marketers across the world. This is due to several factors that prove sms marketing services to offer high response rates, timely materialization and yields a high ROI. An ideal sms marketing service offers users with measurement and personalization features. A marketer needs to measure the effectiveness of his/her sms marketing campaigns. Real-time analytics and trend reports are a must when looking for sms marketing service providers. Personalization features allows marketers to address their contacts by their names. Studies have shown that sms marketing services with personalization features may increase conversion rates by up to 800%.

Here are 9 mind blowing sms marketing stats and facts that will have you search for the ideal sms marketing service :-

1. Device Availability

“91% of all U.S. citizens have their mobile device within reach 24/7.”

 Source – Morgan Stanley

2. Device Engagement

“67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.”

Source – Pew Research Center

3. Responsiveness

“It takes 90 seconds for the average person to respond to a text message.”

Source – CTIA.org

4. Communicational Preference

“70% feel using a SMS/text message is a good way for an organization to get their attention.”

Source – SAP

5. Millennials

“87% of millennials always have their smart phone at their side, day and night. 78% of millennials spend over 2 hours a day using their smart phones. 68% of millennials consider their smart phone to be a personal device.”

Source – CMO Council

6. Attentiveness

“44% of cell phone owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.”

Source – Pew Research Center

7. Significance

“It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. “

Source – Unisys

8. Email vs SMS

 “76% report that they are more likely to read a message sooner if it’s a SMS/text message than if it is an email. “

Source – SAP

9. Behavior

“65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed.”

Source – CMO Council

Those stats and facts make sms marketing services irresistible to marketers across all industries and markets. Smart phones have changed the game. They are used as a phone, calendar, music players, and calculators in their basic form. Thanks to mobile apps, they are used to plan and book trips, currency convertors, games, cameras, video recorders and are becoming as functional as a computer. Mobile devices are the fastest growing medium in accessing the internet today. This makes mobile phones indispensable to their owners. People report a stolen phone faster than they do a wallet, for God’s sake! That’s the sms marketing medium will always be a prominent marketing medium. Make sure you choose the right sms marketing service provider and get in touch with your customers today!

Grow Your Business With Personalized Email Marketing Services

Personalized messages is one of the most important factors to apply to your outbound marketing campaigns. Other than increasing your conversion rates by up to 800%, it will provide an intangible quality to your marketing campaign’s mechanism. Finding the right bulk email service provider should be determined by many factors, like delivery rates, customization capacity, tracking and reporting features, and more. However, if the bulk email service provider doesn’t provide you with merge tags or personalization features, then keep looking till you find one that does. We can’t stress enough how important personalized emails are to your business. Nonetheless, we we’re going to do so in this article.

Emotional Impact – Your Brand

Imagine you walk into a store to buy pants. From the moment you walk in, a salesperson comes up to you and says “Hi Mike! So happy you dropped by. We have the perfect pair of pants for you.” Mike will definitely be happy with his shopping experience. You’ve made Mike happy, which will turn him into a loyal customer that’s going to go around praising your brand to his family and friends. If you were to apply this method of interaction with all your customers, can you imagine the compounded growth rate your business will gain? You’re going to have an ever growing customer base of Mikes!

Sense of Security – IP Reputation & Delivery Rates

Addressing your customers by their names informs email service providers (ESPs), such as Gmail, that this is not a spam email and that you know who you’re sending this email to. This means that ESPs’ spam filters will mark you as a ‘safe’ email sender. Consequently, this will improve your IP reputation, which will improve your bulk email delivery rate. 

Engagement  -  Conversion, conversion, conversion!!!

The digital marketing landscape is all about conversion rates. Whether your conversion is measured in terms of sales, subscriptions or replies, your bulk email marketing campaign should have a clear purpose. Let’s break it down by each email element. First let’s start with your email’s subject line. Having your contact’s name placed in the subject line will drastically improve your open rate. Secondly, placing your customer’s name within your email’s body will ensure your message is well received and will improve your click rate. Finally, using your contact’s company name, country, mobile number and other information will tell your contact that you know who they are and that you cater to each customer’s needs. 

Creepy Stocker or Well Informed?

There is a fine line between being attentive and being creepy. Don’t get too personal and make sure you don’t cross that line. Keep it professional and don’t go on by bombarding your contacts with personalized tags. The most accessible data can be the creepiest. For example, just because you have location data on users, doesn’t mean you should tell them you know where they live. Resist the temptation to regurgitate everything you know about the recipient. Address pain points and solutions rather than just stating the obvious.

Bulk email services without personalization may give the impression that you are a spammer behind a brand that is soulless and untrustworthy. Make sure you always run personalized marketing activities and make sure that this is also reflected in your operations or customer front. Understand your customers’ preferences and cater to them. Apply this method to all your email marketing activities and without a doubt your business will flourish.