Do You Know Why Your Email Ends Up In Trash/ Spam?

According to Radicati group’s report, over 215 billion emails are being sent out every day globally across 2.6 billion email users. But the percentage that goes to spam box is 49.7%. This number depends upon a lot of parameters but there are a few tips that you can use and avoid being marked as Spam or sent to Trash.

   












Ignoring Unsubscribe Requests :- No one likes a clingy promoter sending emails even after one opted out. It is best to remove the contact right after the customer requested you to do so and it is legally required too in a lot of countries. According to CAN-SPAM act 2003, it is important to remove a customer’s email ID from contacts list within 10 days’ time once they opted out. Chose best email marketing services that provide effective CRM software which will track the unsubscribe requests and removes them from the list automatically. This will not only help you to send emails to relevant customers as well as avoiding your email ending up in Trash or Spam box.

Short-Sighted Contact Segmentation :- As much as most of us overlook, contact segmentation is very important to deliver successful campaigns. Categorization makes it easier to send the information people care about and nothing but that. Always segment your contacts according to age, gender, location, designation, choices, browsing behaviors and other groups that are concerned. This way you can not only send relevant message but also win the customer’s trust that you send only the information that they are interested to know. There are many marketing platform providers that comes with easy segmentation and categorization, as well as updates the data eventually. Practicing segmentation before running every campaign, will ramp up the revenue considerably.
  
Not including Call-to-Action :- Giving out information without guiding them through a call-to-action is almost doing nothing. Don’t expect the customers to search for your website or destination webpage after seeing your email. Al ways give a direct link, contact info and directions to follow for the action. If the instructions aren’t clear/ added, there is a maximum possibility that the customer might just delete the email immediately.

 

Compose it in simple words and may be add some buttons and flyers to make it look more effective. A lot of applications are available in the market that provides gorgeous email design templates to make your email look professional and informative.  

Overlooking Device Optimization :- You can’t just assume that all your customers are going to check their emails on a desktop. The entire world is intricated in the smart phone these days, including your email. So, make sure it is displayed well on it. If the email is full of empty boxes, unaligned huge text and strange symbols; one wouldn’t take long to delete it or mark it spam. Admit it, you and I would do the same. Ask your online marketing experts for device optimization services. The email should be as great as you planned it to be on all the devices that a customer might check it on.

Craving-For-Attention E-Blasts :- This is the most uncertain practice in online marketing, especially email marketing. Customers are letting you into their personal space while opting in for your email. Never take it for granted. Be responsible with the amount of emails you send out. Best practice is to keep within bounds, compose constructive messages and send limited emails within time intervals. If you want to stand out in the crowd and let your message reach the right recipients and turn them as opt-in customers, ensure you avoid all these mistakes. Choose your online marketing platforms carefully and use them wisely to create relevant and long-lasting customer base.  

Happy Marketing!

Ways To Acquire Email Lists, And The BEST Among All

To build any marketing campaign, prospective leads/ contacts are very important. It is an important practice for businesses, especially for start-ups to reach their potential customers, send out the information or invite them to visit the website or page. Just like any other strategy, you can pick either easy-and-risky or hard-and-valid ways to acquire your contacts.  

There are 3 major ways used by the marketing companies to obtain email contacts.
 

 How Is Buying/ Renting Contacts Is Wastage?.

Statistically, they are neither your customers, nor the prospects that conveyed interest in your products/ service. It’s just a bunch of contacts what you are using to shoot in dark. The odds of finding the recipients that would show interest is very less, almost none. Here are some possible consequences of using bought or rented data for marketing.

Relevance & Quality Level: Questionable.

Most of the times, the email list providers just gather data from different sources, merge them and make huge lists of contacts and sell them as batches. Filtering them by active users, incomplete data, geographical location, interests, etc. is almost impossible. For a lot of them, your email is just an invitation from an unknown person. You know for such invitations, response cannot be guaranteed.

Possibility Of Being Marked Spam.

When the receiver never opted-in for the subscription of your emails or doesn’t find the information relevant/ required, the email will definitely be pushed in to trash or marked spam or least cases ignored and left alone. Either of them is of no use for you. Plus, once being marked spam, the certainty of your domain will be questionable. It is even illegal in a few countries to send unsolicited emails to unsubscribed recipients. Finding yourself on the wrong side of such legal regulations can have serious financial consequences as well as a negative impact on your IP reputation and eventually on your business.  

Your Competitors Might Be Using Same List.

If there is a huge contact list available for sale, don’t you think your competitors would want to give it a shot too? Say you have a few prospects in the bought data, there is a fair chance that they are looking at similar emails from other contenders too. You are not the only one in the game though! If it’s too many emails from different companies about a product/ service they are not interested in, they can filter the category and abandon all the emails and mark them spam.

Not Approved By Many Marketing Service Providers.

If too many of the emails sent by you are marked spam, the Email Marketing Service providers might close your account and some will have rights to take legal actions for practicing Spam using their platform. So, while being desperate to run an affordable email marketing, you might end up paying more. It’s best suggested to discuss your strategies of acquiring data with your marketing experts before buying the contacts.  
 
Growing an opt in Email list: How-to?

According to recent surveys of comparing ROIs from different channels, it is summarized that Email Marketing is still the most effective way to reach potential customers that social media (Though that depends up on many parameters such as your business type and prospect customers). It is always best to organically grow your own data by asking the customers to opt in for subscription. Here are a few ways to do so.  

Subscription Box.

 Don’t just fit the subscription box in some corner to save space your info and products display. Collecting data is important too. Place it distinctly in every page at a visible place on your website. Design it well to grab attention at least till you get some decent number of leads.  

Lead Magnet.

Lead magnet is a something that you offer your target audience that is worth their time. It could be journals, informational videos, guides, e-books, worksheets or widget. NOT sales material. The audience will be interested to get subscribed for such goods and that makes your job to collect data, easy. Once your lead magnet is in their inbox, it’ll be easy to track their interest in your product, behaviour on website and many other to plan your further campaigns.

Pop-up Prompts.

If you have no such lead magnets to offer, you can design tools such as prompt dialogue box asking the visitors to put in their email ID and respective details. You can plan and make sure the prompt appears each time someone opens your website. It could be just a subscription box or a login/ signup option.

Attractive & Engaging Content.

Irrespective of business model, content designing helps you gain the attention and trust of customers for a long time. Design your site with user engaging content and quick responsive interface to inspire the visitors to subscribe themselves.
  
Reputable Email Service Provider. 

 Do a little R&D and sign up to the Email Service Provider that is best for you. From segregating contacts to, designing email templates to tracking recipients’ behaviour, ESP plays a huge role in acquiring relevant and sustaining list of contacts. So rather than choosing the easy way to buy/ rent the email list and hitting the rock bottom later, start building your own contact list and obtain viable business. Happy Marketing!