Comprehensive Emails: When NOT to send?
The general emails such as updates and newsletters doesn’t get much attention usually. But if you plan properly, you may get yourself some decent percentage of Email opening rates and link clicks.
Never In The Night Time.
You and I could be insomniacs. But normal people do sleep during nights. Or they’ll be at work if they work at MNCs. Sending emails during nights isn’t a good idea at all. Try to schedule your emails in the daytime, preferably mid-day.
Don’t Mess With Monday Blues.
If you think launching a campaign right parallel to their work week, that’s just a risk you wouldn’t take if you know why. People will already be bummed about ending their weekend excursion. If you piss them off with marketing emails on the same day, there is high possibility your email will be marked spam. Or probably get deleted without even opening it, along with the flood of weekend marketing mails.
Lazy long Weekends.
When they finally get a couple of days for themselves, they sure won’t check emails and all. Even if they did, your advertising message will get deleted along with other bunch. Your Email is effective only when it is sent aimed to get customer’s attention. According to past analytics, the Email opening rate during weekends are very low.
Never Miss These Days...
You should know which timings work for you, if you want to run a successful campaign. Know your audience and plan the campaign accordingly. Here are some general timings that work well for almost every campaign.
Mid-week Makes Sense.
As per studies, Tuesday, Wednesday and Thursday are ideal days to send on the marketing emails. These are the days where people are not cribbing about eye-blink-gone weekend and not looking forward for one. Try to schedule most of your campaigns during mid-week. It doesn’t mean you can’t send emails on the rest of the days. Some of the emails are to be sent in certain time. As per your knowledge on your audience/ customers, you take that call.
Mid-day Magic.
According to some marketing wizards, noon hours (1 PM – 3 PM) are the most attention-grabbing hours during a day for promotional messages/ emails. As per their previous research and observations, emails that are sent during noon gets more opening rates compared to others. 9 AM – 11 AM is recommended too but again that depends upon your contact categorization and business model.
Heads-Up Before The Big Day.
If you have planned any event/ discount sale/ contest or anything, don’t wait till the last moment to give notifications. Text messages are opened immediately but approximately 23% of sent emails are opened within the first 60 minutes. Rest of them would take around 2 – 4 days to get opened. So, it’s better you send an alert much prior to the event. A gentle reminder not only helps you to gather more audience for your planned event but also creates curiosity among your contacts.
How to? Take a Hint
Simple things can make huge difference sometimes. Just because you sent it I the right hour, doesn’t mean your email will be clicked on. You just need to pay attention towards the detail and requirements. Here we spill a few beans about some of such quick tips.
Compose a Standout Subject Line.
As we talked, the opening rates are high for the mid-week sent out emails. But a lot of marketing teams already know this cue. So, it’ll be raining emails in the customer’s Inbox. What if your email get invisible in that load? Ensure you have an enticing subject line to your email, which excites the reader and makes him/ her click on it to open. And make sure it is relevant to the information in the email.
Don’t Send Too Many Emails At a Time.
You have an exciting offer or important information/ update and you don’t want your customer to miss it. You might want to send multiple emails so that the customer would open at least one of them. You call it excitement, but people call it Spam. They might just report you spam and ever since, your emails would end up landing the Spam Folder. Don’t do that to yourself. Send one email at a time and finite the number emails you send on a weekly basis.
Don’t Be Partial To Desktops. Optimize Your Email For Mobiles.
Not everyone check their emails in a computer. A lot of people do browse in their mobile phones or tabs. So, your email template should be mobile-friendly too. Ensure you do mobile optimization for all your emails. Most of the Email Marketing service providers do equip you with optimization tools to ensure your email is visible in all the devices. Email Marketing opens doors for many opportunities and it is getting to be more plain sailing act. If you are determined to get your brand/ service some productive visibility, and if you are smart enough to de-code what your customer wants to see in his/ her inbox, then you are all set for an amazing marketing game. Choose your provider wisely and plan effective Email campaigns. Visit Omevo and talk to our marketing experts to get yourself a free trail which is totally risk free.
