The SMS medium has always been in demand by marketers across the world. This is due to several factors that prove sms marketing services to offer high response rates, timely materialization and yields a high ROI. An ideal sms marketing service offers users with measurement and personalization features. A marketer needs to measure the effectiveness of his/her sms marketing campaigns. Real-time analytics and trend reports are a must when looking for sms marketing service providers. Personalization features allows marketers to address their contacts by their names. Studies have shown that sms marketing services with personalization features may increase conversion rates by up to 800%.
Here are 9 mind blowing sms marketing stats and facts that will have you search for the ideal sms marketing service :-
1. Device Availability
“91% of all U.S. citizens have their mobile device within reach 24/7.”
Source – Morgan Stanley
2. Device Engagement
“67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.”
Source – Pew Research Center
3. Responsiveness
“It takes 90 seconds for the average person to respond to a text message.”
Source – CTIA.org
4. Communicational Preference
“70% feel using a SMS/text message is a good way for an organization to get their attention.”
Source – SAP
5. Millennials
Source – CMO Council
6. Attentiveness
“44% of cell phone owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.”
Source – Pew Research Center
7. Significance
“It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. “
Source – Unisys
8. Email vs SMS
“76% report that they are more likely to read a message sooner if
it’s a SMS/text message than if it is an email. “
Source – SAP
9. Behavior
“65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed.”
Source – CMO Council
Those stats and facts make sms marketing services irresistible to marketers across all industries and markets. Smart phones have changed the game. They are used as a phone, calendar, music players, and calculators in their basic form. Thanks to mobile apps, they are used to plan and book trips, currency convertors, games, cameras, video recorders and are becoming as functional as a computer. Mobile devices are the fastest growing medium in accessing the internet today. This makes mobile phones indispensable to their owners. People report a stolen phone faster than they do a wallet, for God’s sake! That’s the sms marketing medium will always be a prominent marketing medium. Make sure you choose the right sms marketing service provider and get in touch with your customers today!
Really Very nice blog.
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