Sending SMS is still a considerable Marketing Investment?

True! The data network and application based messengers took over the text messaging tradition but that is only for P2P (Person to Person) messaging. A2P (Application to Person) messaging is still the most preferred channel of conveying information from companies to customers/ leads. Spam has been minimized after the new SMS regulations. But based on the technology advancement, companies still think whether to consider SMS as a profitable marketing investment. Since 1980’s, text messaging is around and over 3 decades it still didn’t lose its charm. So, here we are presenting some facts and benefits about SMS Marketing to take a smart decision.

Why should we consider SMS?

It is Immediate.

Text message doesn’t need Wi-fi, mobile data or Bluetooth to be on to reach the recipient’s device. A recent study states that the text messages are read almost within 3 minutes. Unlike this, other mediums such as print ads or email marketing, this method reaches the prospects almost in no time. Launching an SMS marketing campaign is as simple as sending a normal text message from your phone.

Opening Rates are high.

The recent studies state that 90% of the text messages are read within 3 minutes. It is basic and easy. One format of the message is understandable to everyone Irrespective of the customer category. When you compare, the opening rates of SMS campaigns are 98% better than the other communication methods. 

It is Trackable.

Almost all the software providers of online marketing business are providing very detailed analytics and tracking reports for each campaign that is launched. Sent, delivery, read, response analytics can be tracked very easily. The top players of marketing never launch the campaigns without enabling tracking codes. This way, it is effortless to compare the ROMI (Return On Marketing Investment).

Very cost-effective.

You can plan, compose and execute SMS campaigns for any budget and any size of a business/ requirement. This is one of the reasons Text messaging should never be shelved in a ‘to-do list’ of future marketing tactics. It should be an on-going process from the very first contact you acquire. This keeps the ROMI scale healthy too. 

Only Serious Customers opt-in.

Most of the time the database/ contacts are acquired via customer opt-ins. i.e., the customer has already expressed interested in that product/ service. It isn’t shooting in the dark anymore. All you must do is composing a constructed message and send across with right instructions. This fact drives ROI. 

Understanding the importance of reaching the customers at a personal level is the first step to compose the right message with in the characters limit. Now that you know SMS Marketing is nothing to ignore, let us give you some pointers that might encourage you to plan a campaign soon. 

Text messaging is quite flexible that it doesn’t need any extra set-up on the phone and is same to almost all the operating systems and phone models. Engaging the customers with the universal format is not complicated. 

There are over 1.7 billion mobiles are being used in India and only 65% of them are equipped and activated with 3G or 4G. So, the ultimate way to get into their inbox is text messaging.

In today’s world, the mobile phone is at the reach of an arm stretch most of the day. Recent observations state that an average person checks the phone 150 times a day. Do you need more reasons to say SMS is most viewed?

Leading marketing experts say that 75% of the customers prefer to receive ads through text message. Only 15% and 10% customers prefer to view the ads on internet and mobile aps respectively. 

Text messages often show 45% of response rate where it is just 6% in email marketing. Writing short codes and shortened URLs can show immediate results for the campaign. 

If curving up the sales graph and improving the communication with the customers is your immediate goal, then SMS marketing certainly shouldn’t be over looked. It doesn’t need hefty budget allocation, yet is a very powerful tool to keep your customer engaged with right information.